The value of user generated content lies in its ability to convey experiences that feel truthful and authentic to the target audience.
The French brand aims to expand globally, and China will be vital to that goal.
The company aims to provide tailor-made solutions to professional sports organizations.
Growing the loyalty dividend begins by understanding which rewards today’s travelers really value.
The spending power of China’s Gen Z is set to quadruple to $2.4 trillion from now until 2035.
From start to finish, the campaign was just was built on the feeling of a holiday, the feeling of travel.
Even 1 percentage point of the digital retail media market can create almost half a billion dollars in revenue.
Booking Holdings investment in marketing in Q3 reached $1.38 billion,3% up on Q3 2019’s figure.
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